
The sales and marketing perspective
"Rod Taylor, Savills International Residential Development Sales"
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"Rod Taylor, Savills International Residential Development Sales"

"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"

"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"

"Covid-19 has transformed the way we live, work and travel. Developers are looking again at their product in response to the changing demand"

"The branded residential sector continues to expand geographically with more brands entering the market"

"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"

"Overseas investors continued to dominate transaction activity in 2018, driven by a number of large portfolio deals"

"Extensive visitor growth outlook for the three key tourist demand pools is accelerating hotel requirements across Saudi Arabia"

"Four examples of branded residence developments from around the world"

"Branded residences offer many advantages in a crowded global marketplace for luxury property"